Sunburn is a very British problem, Nivea tells a UK audience

Nivea is a global client for Interpublic Group’s FCB, but this new ad from the London office features a very British take on the whole sunscreen issue.

Brits are prone to think that sunscreen is just for holidays abroad, so these two ads – made in collaboration with Cancer Research UK – set us straight, with help from a character who boasts a giant, glowing sun for a head.

Patrick Albrecht, Nivea’s marketing director of Northern Europe said; “Brits tend to believe that the sun is stronger when they’re on holiday than it is at home behind clouds. Therefore, we needed an attention-grabbing campaign that stands out from the traditional norm of families on the beach, in order to help create a new daily habit.”

MAA creative scale: 6

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