Where’s the beef? KFC stays faithful to its first love, chicken, on Valentine’s Day

KFC France announced the launch of a new product, the Beef Bucket, earlier this month, causing social media outrage among its loyal followers. A couple even started petitions to stop the lunacy.

Today, on Valentine’s Day, KFC reveals that the Colonel had only been flirting with beef; chicken is his one true love. This film by Sid Lee Paris shows a Beef Bucket exploding in slow motion, putting an end to the KFC love triangle.

It makes a change from the soppy ads we usually see on Valentine’s Day.

MAA creative scale: 6

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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