The Independent Group must get on with creating a brand

While the new Independent Group is busy getting its act together, design agency Williams Murray Hamm has kindly come up with some branding ideas for Chuka Umunna’s 11-strong band of anti-Brexit, centrist MPs.

WMH has helpfully dreamed up two name suggestions — the Nice Party and the Open Party — and designed a couple of posters and logos to match.

Wybe Magermans, managing director of Williams Murray Hamm, said: “At the moment, TIG are very vanilla, or else they’re sending out mixed messages, and if you don’t have a punchy, positive brand, you’re going to get lost in today’s political cacophony. They very quickly need to define what their purpose is and what they stand for – or else they will die before they’re even born.”