The Independent Group must get on with creating a brand

While the new Independent Group is busy getting its act together, design agency Williams Murray Hamm has kindly come up with some branding ideas for Chuka Umunna’s 11-strong band of anti-Brexit, centrist MPs.

WMH has helpfully dreamed up two name suggestions — the Nice Party and the Open Party — and designed a couple of posters and logos to match.

Wybe Magermans, managing director of Williams Murray Hamm, said: “At the moment, TIG are very vanilla, or else they’re sending out mixed messages, and if you don’t have a punchy, positive brand, you’re going to get lost in today’s political cacophony. They very quickly need to define what their purpose is and what they stand for – or else they will die before they’re even born.”

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.