Apple and Jonathan Glazer capture the freedom of flight

A new ad from Apple is always an event, and with director Jonathan Glazer at the helm, it was bound to be good.

Glazer is famous for his “Surfer” spot, and the sensation of the clouds in this new film is reminiscent of the waves in the famous Guinness ad. The star is a world champion air dancer (who knew?) called Inka Titto.

This film will debut during the Brit Awards on ITV tonight.

MAA creative scale: 9.5

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