Adam&eveDDB mimics booze ads for Save the Children

Charity days and months are becoming something of an epidemic (someone will bag a year soon) so if you’re going to essay something as potentially annoying as Christmas Jumper Day (which Save the Children is on December 14) at least do it with understated wit.

Which adam&eveDDB does with this this year’s exhortation to “please wear responsibly.”

Perhaps they could add “when the fun stops, stop” as they do on betting ads. Which adam&eve doesn’t do, to its credit.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.