Berlei campaign urges women to “stop boobs playing their own game”

Ouch. Accenture-owned The Monkeys in Sydney has created a set of slow motion squishy boobs that get kicked around, punched, dropped, and hit by tennis rackets.

The idea is to show what happens when women don’t wear a Berlei sports bra. Andrea Michell, the company’s marketing manager, couldn’t resist saying: “Without the right bra women’s breasts are getting knocked around almost as much as the balls they’re playing with.”

It’s fun and entertaining rather than unsavoury, and the soundtrack bounces along nicely. The agency’s $63 million price tag may have been money well spent.

MAA creative scale: 8