Droga5 New York makes lipstick a hot topic for Cover Girl

Given that lipstick isn’t the most natural topic of conversation for women on a night out, and these women are talking about it a lot, this ad for Cover Girl by Droga5 New York comes over as properly uninhibited and witty.


The four fabulous women are apparently real life best friends, and it shows. They make fun of each other, and they look like they are having such a good time that their lipstick won’t last long.

The film was directed by Kim Gehrig, who crafted John Lewis’ “Man on the Moon” Christmas spot for adam&eveDDB as well as “This Girl Can” for Sport England.

MAA creative scale: 9.5

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.