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Given that lipstick isn’t the most natural topic of conversation for women on a night out, and these women are talking about it a lot, this ad for Cover Girl by Droga5 New York comes over as properly uninhibited and witty.
https://www.youtube.com/watch?v=pZlomK1TdBQ&feature=youtu.be
The four fabulous women are apparently real life best friends, and it shows. They make fun of each other, and they look like they are having such a good time that their lipstick won’t last long.
The film was directed by Kim Gehrig, who crafted John Lewis’ “Man on the Moon” Christmas spot for adam&eveDDB as well as “This Girl Can” for Sport England.
MAA creative scale: 9.5
