Omnicom won Cannes this year with BBDO crowned network of the year for the seventh time and the UK’s adam&eveDDB named creative agency of the year followed by Omnicom/BBDO’s AMV BBDO and BBDO New York.
Jung Von Matt was the leading independent agency followed by Droga5 and Wieden+Kennedy. MJZ won the Palme D’Or award for production companies while WPP’s Mediacom was the top performing media agency network.
WPP came second in the holding company of the year stakes after several years as top dog. Its Ogilvy came second in network of the year with 109 Lions including four Grand Prix. This was a somewhat reduced competition this year with only one official entry from Publicis.
Adam&eve’s performance is noteworthy as it had no show stopper Grand Prix this year, instead winning for a range of work in multiple categories.
A&E won a gold, silver and a bronze for “Trolling is ugly” for The Cybersmile Foundation in Mobile (below); a gold and a bronze in Entertainment for ‘FIFA 18 – More than a Game’ for EA Sports, which also won a gold in Social & Influencer.
There was a gold in Creative Data for Marmite plus one in Film and a silver for John Smith’s. Male suicide awareness campaign ‘Project 84’ for CALM won a gold, two silvers and a bronze in Media and PR. A&E also won creative agency of the year in 2014.
A&E CEO James Murphy says: “To win this a second time so soon is a huge honour. The spread of work, channels and clients at the heart of this award show the value of consistent creative performance, not just one-off fireworks.”
Indeed and it’s a fine performance from A&E and its sibling rival AMV BBDO. A few more one-off fireworks from UK agencies wouldn’t go amiss though.