Age UK appoints Brave as lead creative agency

UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief.

The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign.

Age UK head of content strategy and brand Kathi Hall says: “A strong partnership is hugely important to Age UK. In Brave, we’ve found an agency who’ll challenge us but also understand the challenges we face. We’re looking forward to working with them.”

Brave MD Ash Bendelow says: “It’s a privilege to start working with Age UK. Their mission is one we’re all inspired by and we can’t wait to start working on increasing awareness of their work throughout the UK.”

Age UK is the UK’s largest charity working with and for older people, by providing advice, enabling independence and combating loneliness.

Age UK’s previous agency was Drum.

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One comment

  1. Personally, I find it disgusting that Charities should spend donors money on advertising.
    Realistically they are now businesses and the last outing from Drum was dull and did little to inspire me to part with my hard earned funds.

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