Ikea transforms drab house into party central

Ikea has come up with another lively ad thanks to the team at Mother.

This one starts with a very dull party thrown by some ghosts dressed in white sheets, playing a desultory game of KerPlunk and nibbling on cocktail sausages.

A gang of spooks – all dressed up in colourful Ikea textiles – crashes the party and brings it to life, complete with DJ set and break dancing.

The party comes to an end when the homeowners return unexpectedly, and the colourful ghosts disguise themselves around the room as wall hangings, rugs, throws and curtains.

Entertaining product demonstration.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.