US creative agency Fortnight Collective is launching its first international office in London. Fortnight Collective does what it says on the tin: fast tracks the entire creative process into just two weeks.
Fortnight Collective was founded a year ago in Boulder, Colorado by Andy Nathan, the former CMO of US creative shop Victors & Spoils, subsequently bought by Havas. the London office will be led by long-time BMB exec Aimee Luther (both below).
The agency is built on what it calls an “advertising hack” that speeds up the approach to brand strategy, campaign development and production so that all creative work is completed within 14 days. The agency says it can do this by assembling the right talent from the outset, boosting momentum and eliminating lengthy processes.
Fortnight Collective works on projects for Nestle Purina, The Safe+Fair Food Company and emerging blockchain coffee brand Bext360. It is also working with UK clients including CALM, the male suicide prevention charity, and The Empathy Business (formerly known as Lady Geek), a consultancy aimed at helping companies use empathy to drive commercial success.
Fortnight London says it has already hired a collective of creatives and strategists from agencies including Mother, BMB and Albion. Nathan and Luther began their careers at Ogilvy London.
London boss Luther says: “We believe that if you want to change the world, all you need is the right people and not enough time. And from experience, the UK market is crying out for this new model. An agency’s greatest work is often seen during a pitch process – and we see that level of work (and adrenalin) as the new normal.”
Empathy Business CEO Belinda Parmar, client, says: “Fortnight Collective are everything you want in an agency – they are creative, super smart and incredibly agile. The quality of the work they produced was far higher than anything I saw in my 15-year career in advertising. Fortnight are setting the stage and driving the agenda for exactly what an agency should be and will be in the future.”
There we are then – cracked it.