PepsiCo Invents ‘Lady Snacks’ for Women

When the gender pay gap drives women to comfort eating, they will soon be able to tuck into special lady snacks, courtesy of PepsiCo.

Quartz reports that Indra Nooyi, the FMCG giant’s (female) CEO, has revealed on the Freakonomics podcast that she is developing snacks “for her.” She says: “Women don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”

The new low-crunch snacks will of course come in a pack that’s small enough to fit in your hand bag. And we should probably expect them, like women’s razors, to cost twice as much as their male equivalents.

To paraphrase Ellen Degeneres in her famous Bic “lady pen” takedown, “Can you believe we’ve been eating man snacks for all these years? “

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.