The famous billboards at London’s Piccadilly Circus have been turned back on, courtesy of outdoor contractor Ocean Outdoor. Three of six spaces are now up for auction and the digital screens can recognise your car and target ads at you.
Anybody other than a cabbie trying to drive around Piccadilly Circus must be mad but never mind. 100 million people or so will see the ads.
Here’s Ocean’s spin on it.
And the BBC’s film of the screens being turned on is here.
Will they boost digital outdoor creativity levels though? It’s quite a showcase.