Wieden+Kennedy tries sexist stereotyping for Babbel

Language learning operation Babbel has moved from DRTV to saturating the world with short ads from Wieden+Kennedy.

Including this highly sexist piece of stereotyping for its Spanish product.

Appalling on so many levels.

Funny too.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Hilarious, Super Bowl style ad…

    The only people who would express offense to this video, are already looking to pick a fight…

    As an independent learner, I figured out how to speak Spanish in a very uncoordinated way. The guy in that video is just like I was: very unsure of myself.

    Learning a new language made me feel like a teenage boy, completely unsure of myself, nervous, and full of apprehension, talking to girls who always seemed so much more confident than me.

    The student in this ad starts out the same, and by the time it’s all over, he is very confident and certain that he is understood. This ad really connects to guys, I think.

    It’s like “Mr. Bean Learns Spanish.”

    I’m still laughing at this ad…