People talk about a brain drain from advertising and a new one is Andrew Benett, former CEO of Havas Creative Group and before that Arnold, who’s joining Bloomberg Media.
Benett (below) will fill the newly created role of global chief commercial officer handling sales, advertising operations, franchises, consulting and marketing services.
Bloomberg Media CEO Justin Smith says: “There has never been a better time to reinvent and disrupt the worlds of media, marketing and consulting, and in Andrew we are gaining a proven leader from the marketing and consulting world who has a successful track record of business transformation.”
Benett says: “Our ambition is simple and focused. Building on Bloomberg’s editorial leadership, world class global platforms, and unrivaled insight into the worlds business elite, we will create an entirely new model of media owner – one that marries the best thinking and talent from the worlds of consulting, marketing services and media. I can’t imagine a more exciting moment to join Bloomberg Media’s world class team.”
Bloomberg Media, funded by Michael Bloomberg’s phenomenally profitable financial information business, is busily expanding. Later this year it plans to launch an always-on news service with Twitter.
CEO Smith’s emphasis on consulting is interesting. Might Blomberg be thinking of challenging the consultancies by buying an agency? If so Benett’s just the man for the job.