Y&R reveals creepy nature of social media for Movistar

Social media is awash with fake profiles it seems and this lies behind Telefonica brand Movistar’s viral hit from Y&R Mexico. It starts as a rather saccharine love story and develops into…something rather different

Niftily directed by Andrew Lang for Wabi Productions, which partners UK network The Sweet Shop.

Creepy. So social media, where did it all go wrong?

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.