Every so often we berate charity ads for showing the problem not the solution, which you can’t accuse Y&R of in this new poster and social campaign for Oxfam on the subject of extreme poverty.
According to Y&R the end to extreme poverty is nigh (with one last shove of course).
Y&R’s creative department seems to have sprung into life since Jon Burley’s arrival from CHI.
MAA creative scale: 7.
