Oxfam calls the end of extreme poverty in new Y&R push

Every so often we berate charity ads for showing the problem not the solution, which you can’t accuse Y&R of in this new poster and social campaign for Oxfam on the subject of extreme poverty.

According to Y&R the end to extreme poverty is nigh (with one last shove of course).

Y&R’s creative department seems to have sprung into life since Jon Burley’s arrival from CHI.

MAA creative scale: 7.

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