The BBC is trying to persuade us to personalise our viewing with alerts and stuff when there’s something on we tell it we want to watch – on multiple devices etc etc. What’s wrong with the Radio Times?
In an new campaign from Y&R featuring Steve the dog, Barley in corset-ripper Poldark apparently.
As a public information film it’s fine.
As an ad? Steve surely needs an adventure of some kind. Love interest perhaps, maybe that’ll come.
MAA creative scale: 6.