The David agency, part of Ogilvy (it’s named after founder David), certainly grabs attention for its clients, not always happily as in a recent Burger King social media stunt.
And its Buenos Aires HQ no doubt will with this ‘Everybody loves boobs’ number for breast cancer awareness charity MACMA. This isn’t in Portuguese which rather suggests that David BA has eyes on the awards circuit.
It’s certainly a change from most charity advertising. Is it trying too hard? Doubt that the original David would have approved.
MAA creative scale: 6.