Is Lucky Generals’ debut for Yorkshire Tea “done proper?”

Yorkshire may be God’s own county but it does try things on a bit. (I was born in York so I’m allowed to say these things.)

Not so long ago we had Plusnet purporting to be broadband from Yorkshire, as though that made any difference. A real Yorkshire business is Taylors of Harrogate which owns the splendiferous Bettys cafes in Harrogate and York (a bit posh for us when we lived in the corridor – see below).

Taylors’ main business is tea and coffee and it recently hired agency of the moment Lucky Generals (now majority-owned by TBWA) for its biggest brand Yorkshire Tea. Does it make any difference where a tea is blended? Well some of people seem to think so.

For their debut campaign – “Where everything’s done proper” – the Generals have rounded up miscellaneous Yorkshiremen: triathletes the Brownlee brothers, the Kaiser Chiefs (who hail from Leeds) and professional Yorkie Sir Michael Parkinson.

We’ll spare you Parky; ads are not the old boy’s thing, as anyone who’s seen one of his awful Sun Life ads can tesify – “I’ve met thousands of fascinating people..” Perhaps (Sir) Geoffrey Boycott was unavailable.

The Brownlees are the best, the Chiefs look like, well, they’re being paid to make an ad. Yorkshire folk understand the benefit of brass, of course.

MAA creative scale: 5.

Why didn’t they go the whole hog and show some stage Yorkshiremen like these? Talking about tea some of the time.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

2 comments

  1. Not a patch on “Yorkshire Airlines.” with Captain Boycott enjoying a pint.
    https://www.youtube.com/watch?v=6VLYpKGVBUg
    As we used to say up North… “There’s now’t so queer as folk.”
    And please, can we do away with the obligatory brass band?

  2. Magic George

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