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Intermarché and Romance offer l’amour at the checkout

French supermarket Intermarché won a pile of gongs back in 2014 with its ‘Inglorious fruits and vegetables’ campaign, hymning the role in life of lumpy carrots and the like.

It seems to have another hit on its hands with this campaign from agency Romance which could scarcely be more different. As they put it, Intermarché tells the story of a young man who finds a good reason to have a better alimentation. Namely a yummy checkout girl. Those French…

We could do with a bit more such alimentation this side of the Channel too.

MAA creative scale: 9.

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