Anomaly is finally motoring in the UK (it’s Ad Age’s current Agency of the Year in the US too) and now it’s landed £8m bank of Scotland to add to a string of new business wins including Diageo, Virgin Trains and Cancer Research UK.
Bank of Scotland is owned by Lloyds Banking Group (it was part of HBOS which Lloyds bought in a disastrous deal in the midst of the financial crisis) and it’s the last bit of Lloyds to vacate Y&R. Y&R lost the main Lloyds account to adam&eveDDB last year. Bank of Scotland could, presumably, have headed in the same direction – A&E handles Lloyds’ Halifax account too – so it’s a doubly good win for Anomaly.
BoS began its review late last year saying it was looking for a “digitally-centric” agency. Anomaly can, no doubt, do that too but banks require big campaigns that connect with a sceptical public.
Bank of Scotland head of innovation and communications Gareth Haggerty says: “We’re delighted to be working with Anomaly. They will help inspire bold, innovative and impactful work reflecting the fast-evolving Scottish market.”
Anomaly partner and CSO Stuart Smith says: “As a national institution with experience of over 321 years behind them, it’s a great privilege to be entrusted with helping shape the years ahead with them.”