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Was National Geo’s ‘Einstein’ Super Bowl’s best?
More Super Bowl (only a bit..).
This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with Geoffrey Rush, won the Clio Awards’ ‘Super Clio’ for the best Super Bowl ad.
Here’s Albie, a keen violinist it seems, grappling with Lady Gaga’s ‘Bad Romance’ on his fiddle (Lady G provided the Super Bowl’s half-time entertainment).
Chosen by a panel of creative worthies.
Is it that good?
Brave to invest in the SB though though for a fairly minority series.
MAA creative scale: 7.