Was National Geo’s ‘Einstein’ Super Bowl’s best?

More Super Bowl (only a bit..).

This ad for National Geographic’s forthcoming series Genius about Albert Einstein, from McCann with Geoffrey Rush, won the Clio Awards’ ‘Super Clio’ for the best Super Bowl ad.

Here’s Albie, a keen violinist it seems, grappling with Lady Gaga’s ‘Bad Romance’ on his fiddle (Lady G provided the Super Bowl’s half-time entertainment).

Chosen by a panel of creative worthies.

Is it that good?

Brave to invest in the SB though though for a fairly minority series.

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.