Creston’s TMW unlimited describes itself as an “intelligent influencer” agency – WTF is that? No wonder clients are confused.
Anyway it seems to be the driving force behind the mini-marcoms group and has enlisted good old innuendo in a new campaign for Virgin Trains.
Actually it’s pretty funny so we may indeed be influenced, intelligently or not.
Not sure Jeremy Corbyn would agree (Labour leader Jerry says he had to sit on the floor during a long Virgin train journey although Virgin said he didn’t).
MAA creative scale: 7.
Virgin Trains is reported to be reviewing its mainstream creative account out of Krow which produced one of the all-time clunkers last year. TMW was apparently involved in this atrocity too. Maybe it’s showing it can do better on its own.