Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as “state of the art drones.”
Well it’s more interesting than the usual B2B stock shots of besuited business people (one woman, one black guy and two white suits usually) shaking hands. The national campaign uses press, digital, social media and out of home.
Santander CMO Keith Moor says: “We wanted a campaign that really stood out and demonstrated how we set ourselves apart from other banks. Engine has done a great job in bringing this offering to life through a powerful campaign that offers a genuinely new perspective on corporate banking.”
Engine client MD Will Lever says: “This is a really distinctive campaign that helps Santander showcase its corporate offering in a way that makes sure that our audience takes a second look.”
MAA creative scale: 7.