Tom Denford and David Indo from ID Comms: is lack of talent media’s biggest issue?

On this week’s #MediaSnack Tom and David consider if identifying, organising and motivating the best media talent should be the major focus for marketers.

ID Comms has long highlighted the need for brands to take back control of their media investments and that means building internal resources – people, processes and tools.

David shares his insights from his time as media director at Nike and Coca-Cola. The best media clients know they have the right resources, organised in the right way but they always improve. They view media more strategically as an investment in company growth.

Tom considers how brands can make sure they are working with the best media agency talent and describes three essential principles; firstly the ability to describe the services you want from a media agency, so that the right talent can be assigned to your business, secondly, the ability to structure that talent to reflect your internal structures; and thirdly, the willingness to pay for talent, especially if you want that talent to stay on your business for the long-term.

Finally, Tom and David reveal plans for an exclusive marketer-only event in London on 8th September to discuss key themes around Media Talent. Details of the previous ID Comms client event on Media Transparency can be seen here.

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