M&C wins government’s Neighbourhood Planning brief

unnamedNew business is being showered around like confetti in the UK this week (Leagas Delaney has won Value Retail, BBH Uber, 101 Dunelm, Karmarama and now M&C Saatchi has been appointed to handle the UK government’s Department for Communities and Local Government Neighbourhood Planning brief following a pitch.

One of the Cameron government’s big ideas (when it’s not getting us into an almighty mess about Europe) is devolving power from central government to so-called local communities, which is what this is supposed to do.

M&C says it will begin a national campaign in May using “multimedia paid-for activity and open source promotional materials” so, presumably, there’s a decent budget behind it. Or is there? Hard to tell these days.

DCLG head of campaigns and marketing Pinky Badhan says: “Neighbourhood Planning is about giving local communities power to control planning policies in their area. In communicating this message, we wanted a campaign idea which resonated with the audience and delivered it simply and clearly – and this is what we received from M&C Saatchi.”

M&C MD Tom Firth says: “Neighbourhood Planning represents a key initiative in the drive to give local people a say in matters that effect their own communities. We’re delighted to have been chosen by DCLG to take this message to a wider audience.”

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