VFX giant MPC expands LA operations

Visual effects giant MPC (formerly The Moving Picture Company) is expanding its LA business by moving to a new custom-built studio in Culver City from Santa Monica and has also made three senior hires.

David Hoogenakker joins as head of business development from TBWA/Chiat/Day LA, Jeff Werner joins as head of production and Meghan Lang as executive producer. Mike Wigart has also been promoted to executive producer of MPC Creative.

The new Culver City studio will house MPC Advertising. The company is also a big player in VFX for films, including award-winning Life of Pi (below).

MPC Advertising global MD Graham Bird says: “It’s the right time for MPC to change its location and expand the team in LA. These changes will reflect the needs of our business which today sees us partnering clients on VFX and experiential projects as well as wide ranging innovative creative technologies such as VR and AR. Culver City with its new transport links and more central location makes complete sense.”

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