A while ago new agency Wieden+Kennedy exhumed Colonel Sanders for KFC’s 75th anniversary.
Well the old boy must have done something right because he’s still with us in this new campaign, played by Norm McDonald as opposed to Darrell Hammond – which leads to a gentle joke.
Seeing some of the new stuff from W+K in the US makes you think: are they becoming a touch more conservative in their old age? Producing stuff to please the client as well as opposed to what they think is right for the client? It did the same thing for P&G’s Old Spice recently, lumping together two sub-brands which, if nothing else, saves the client money. The Mad Men’s ancient dilemma.
When you’ve won all this new business it’s a good idea to hang on to to it for than a couple of years and KFC owner, Yum Brands, is a whopper client with a few marketing issues to solve.
This one’s like the McCann of yore, with a twist.
MAA creative scale: 6.