Camelot’s Lotto is running a campaign through AMV BBDO showing various overwrought plonkers saying what they’d do with all that money – to persuade more normal people to enter the lottery so they don’t win.
So far we’ve had Piers Morgan and Katie Price, now up grams Laurence Llewelyn-Bowen.
Not quite sure what Laurence does, he seems to be some kind of TV personality with aspirations to design.
Just goes to show that celebs will do anything for money (the client’s, not Lotto’s prizes).
But this is agreeable old-style advertising with a modish mini-documentary feel.
MAA creative scale: 8.