It’s good that big agencies aren’t just for big clients (recognising that smaller clients are awards opportunities too).
Adam&eveDDB is back for Genius Gluten Free bread with an online campaign featuring a series of very short films. Here are two of them.
Directed by Kyra Buschor and Constantin Paeplow for Passion Pictures.
Genius is the market leader in a growing, some might say faddy, sector. So this is selling the category as well as Genius.
Someone asked me the other day, with a degree of bemusement, how MAA creative scale ratings were arrived at.
Scores are based on a combination of strategy, craft skill and the means at hand. So a great job in 20 seconds can score just as highly as a long form epic. The very best ads from the very best agencies always look more ‘finished’ somehow than the rest. And very few (can’t think of any actually) escape adam&eve’s door with a stain on their collar.
MAA creative scale: 8.