Adam&eveDDB’s ‘Brad & Dan’ campaign for Foster’s scores high on just about every card, including winning an IPA Effectiveness Grand Prix last year.
But now our heroes are riding into the sunset after four years of ockerism. I guess ‘Hooroo’ is Oz for farewell. Here’s their valedictory appearance, striking a more thoughtful than usual note (these things are all relative).
MAA creative scale: (for the campaign) 9.