Marmite is running a digital-first teaser campaign to herald the return of its prize-winning adam&eve/DDB ‘End Marmite Neglect’ campaign that first ran in 2013. The campaign returns on mainstream TV next week.
Which is quite ingenious – and a good way of saving some money.
The new ‘micro-documentary’ – dealing with an imminent ‘Marmageddon’ – has so far garnered 40,000 views on Facebook.
Pity it’s not a whole new campaign. Marmageddon looks like fun.