Deutsch LA unleashes doggy power for Dr Pepper

Is this going to be a Super Bowl spot?

Last year Anomaly nailed it for Budweiser with cute mutts and now Deutsch LA has harnessed the same cliched ingredient in this new campaign for Dr Pepper.

Mais c’est charmant. MAA creative scale: 7

Mind you, the soft-centred driver better watch it. In California the dog’s real owner would probably launch a class action suit.

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