AMV BBDO goes back to basics for Mars Bars

AMV BBDO has produced a nice little film for Mars showing a bloke celebrating the joys of winning a small victory with a Mars Bar. With the old slogan ‘Work Rest Play.’

And Mars is spending £10m on a big TV campaign, doubtless with all sorts of online and social bells and whistles too.

A blast from the past in its way. MAA creative scale:6

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