Most Ford advertising is straight down the line, product benefit after product benefit (to be fair these days, there are a few).
Not so up among the Nordics; Danish agency Very has produced this interesting online tale, ‘the Worst Idea Ever – Dude,’ showing the struggles three Danish entrepreneurs – Mathias, Bo and Simon – had getting their surf brand Oh Dawn off the ground.
But they did, in a country that, as the agency puts it, ” has absolutely no waves and horrible weather.”
Then you get the Ford.
