Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice.
It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons it’s just a newish spin on the old ‘smell nice and get the girl’ pitch – and, of course, he’s right.
But why else would you buy Old Spice?