An insight into what Sir Martin Sorrell really thinks

Here’s an interesting little interview with WPP’s Sir Martin Sorrell at last week’s Cannes Lions, courtesy of The Drum. He’s talking about creativity (kitted out creatively in a Brazil football shirt signed by Pele).

Maybe he’s tired – he looks tired – but he doesn’t really get it, does he?

There are lots of managers of creative businesses who don’t really get creativity (most of the publishers I’ve worked for, for example). But their job is to turn this stuff into money.

At which SMS is almost without peer. But I think it’s time for the old guard at WPP, Omnicom and Publics Groupe to move on.

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