Cannes 2014: Adam&Eve DDB’s second Cannes Grand Prix of the week – the Press Grand Prix (below) to add to its Promo & Activation GP, both for Harvey Nichols – must put it on track for a record-breaking haul of Lions for a UK agency at the festival.
The agency has also won a sackful of Lions for Harvey Nichols and Marmite in the outdoor category. It still has other strong Lions contenders to come, including ‘Bear and Hare’ for John Lewis.
All of which will be music to the ears of, among others, Amir Kassaei, global CCO of DDB, who threatened dire retribution on WPP agencies, especially Ogilvy, after they wiped the floor with Omnicom agencies last year. Ogilvy unseated Omnicom’s BBDO as the top network in 2013.
Adam&Eve’s stellar performance won’t have gone down too well with WPP boss Sir Martin Sorrell though. He sued A&E founders James Murphy, David Golding and Ben Priest when they allegedly broke the terms of their gardening leave after leaving RKCR/Y&R. The out of court settlement cost A&E around £1m.
A couple of years later Omnicom bought the agency to revive DDB’s flagging London outpost in a deal which could net the founding trio up to £60m. The agency is also hot favourite to win RKCR/Y&R signature account Virgin Atlantic, currently reviewing.
How many Lions does A&E need to set the UK record? No idea alas, although someone at BBH could probably tell me.
(Awards are coming thick and fast at Cannes now – you can find all the winners here).