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Male Cancer Awareness goes commando – at the bookies

Not sure about all this charity stickers stuff; the modern version of wearing your heart on your sleeve – or, in the case below, your privates. Maybe it began with Remembrance Day poppies – at the current rate TV presenters will be sporting them in August (RD is in November).

Anyway, Male Cancer Awareness is clearly a good thing and agency Lucky Generals invites us to ‘go commando’ on March 7 in this perky ad for MCA.

Unknown-3Good of bookmaker Paddy Power to dish them out, I suppose, although it’s a strange choice for a charity.

Just hope we don’t bump into John Prescott on the day.

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