Pixie Lott gives a lift to Karmarama’s TV debut for B&Q’s ‘unloved rooms’

Karmarama won B&Q’s UK advertising account from McCann a while ago and makes its debut with this chirpy film, ‘Unloved Rooms.’

You feel rather sorry for DIY advertisers these days as the unpredictable (or predictably awful) British weather confounds the home improvement calendar – no wonder the barbie in the ad is found in the bushes.

The voiceover from ubiquitous comedian Rob Brydon is a bit lumpy though – you can visualise him peering at the script through his reading glasses. Still, a bit of Jackie Wilson, performed by the equally ubiquitous Pixie Lott, rides to the rescue.