Paddy Power and North Korea’s Kim Jong-un home in on the Stadium of Light

There’s no such thing as good taste where Paddy Power is concerned and the Irish turf accountant has excelled himself with this ad/online film supposing that North Korean leader (and fruitcake) Kim Jong-un (that’s him, not Paddy Power) has taken over Sunderland AFC; bringing a whole new dimension to its rather fancifully-named home The Stadium of Light.

Sunderland are managed by the almost equally headline-worthy Paolo Di Canio these days, of course.

I think Crispin Porter’s nascent London office handles Paddy Power. If they had anything to do with this they’ve excelled themselves.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.