WPP
-
Advertisers
WPP adds to recent good run with Starbucks creative
Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch…
Read More » -
Advertisers
Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
Read More » -
Advertisers
WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
Read More » -
Advertisers
World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
Read More » -
Advertisers
New body blow for WPP’s EssenceMediacom as £250m Sky media follows L’Oreal to Publicis
Whoops – WPP and its troubled once-flagship media agency EssenceMediacom didn’t need this one. Sky media has ended its decades-long…
Read More » -
Ad Tech
WPP falls back in H1 2024, sells FGS Global for £604m
The good news for WPP as it reports its half year 2024 figures is that it’s banking £604m after tax…
Read More » -
Advertisers
Wavemaker trio charged with rebooting GroupM new business
WPP’s GroupM, still adland’s biggest media agency empire, has been stuttering recently and is trying to do something about it…
Read More » -
Advertisers
WPP names new chairman ex-BT CEO Philip Jansen
WPP is to have a new chairman, former BT and Worldpay CEO Philip Jansen (below) who takes over from long-serving…
Read More » -
Advertisers
Why an independent Havas would make a tempting target for acquisitive agency buyers
How long can an independent Havas stay – independent? Owner Vivendi is planning to list the agency group on Euronext…
Read More »