WPP
-
Advertisers
WPP soldiers on with $1.9bn ten-year Marines contract
WPP has been performing better on the new business front and it doesn’t come much better than a $1.9bn ten-year…
Read More » -
Advertisers
Appleby joins from Channel 4 to head revamped T&Pm
Johnny Hornby’s agency, starting life as Clemmow Hornby Inge and now T&Pm via aa series of changes (and some eccentric…
Read More » -
Ad Tech
Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
Read More » -
Advertisers
WPP and Interpublic lag Publicis and Omnicom in Q3
WPP and Interpublic, two pillars of the ad holding company world, are both struggling with organic revenue: WPP reporting Q3…
Read More » -
Advertisers
Founder Ajaz Ahmed steps down at WPP’s AKQA
Ajaz Ahmed (below) is stepping down as CEO of WPP’s AKQA Group, which now includes Grey. Ahmed founded AKQA, arguably…
Read More » -
Advertisers
WPP adds to recent good run with Starbucks creative
Things seem to be looking up for WPP: a new bespoke ‘Team Starbucks’ has won out in a US pitch…
Read More » -
Advertisers
Retail media: are backroom deals muddying the marketplace in adland’s fastest-growing sector?
For decades dealing with big retailers has been a cage fight; brands have to bung money here, there and everywhere…
Read More » -
Advertisers
WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
Read More » -
Advertisers
World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
Read More »