WPP
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Advertisers
Boots hurries into Ogilvy as WPP deal bites
Well that didn’t take very long did it? A week after news broke that WPP boss Sir Martin Sorrell had…
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Ad Tech
WPP’s AKQA expands into Australia with DT deal
Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in…
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Ad Tech
Rob Norman: here’s the digital future – “Alexa, what anti-dandruff shampoo should I buy?”
The digital universe is changing more rapidly than ever so an update is always useful. Here Rob Norman (below), global…
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Sorrell’s ‘Team WBA’ clinches Walgreens Boots
Sir Martin Sorrell’s WPP has landed Walgreens Boots Alliance’s $600m global ad budget; a deal brokered in the first place,…
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Ogilvy restructures into four units – spruce up or sell up?
Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy…
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Saatchi & Saatchi snatches HSBC from JWT – or does it?
Saatchi & Saatchi has bounced back from its loss of the Toyota Europe account to The&Partnership by raiding WPP-owned J.…
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The&Partnership’s Johnny Hornby on Brexit, ad exports, migrants and that job at WPP
Today sees the UK Advertising Association’s LEAD ‘Summit” and the big topic on the agenda is Brexit. Here’s The&Partnership’s Johnny…
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Ad Tech
WPP’s Sorrell emerges as ‘power of one’ fan too – the bigger the better
We haven’t heard from WPP’s Sir Martin Sorrell for a while – well everybody deserves a break and it looks…
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Advertisers
Walmart’s $2bn media for Haworth is a win for WPP
WPP has bounced back in the US media wars after a number of recent reverses, landing Walmart’s massive $2bn media…
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