WPP
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Advertisers
Now Mars reviews $1.4bn global media
Another day another big media review and now Mars is reviewing its $1.4bn global media (about half in the US)…
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Ad Tech
Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
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Advertisers
WPP’s new Kantar Consulting buys Mash Strategy
Kantar Consulting, which is WPP’s new name for some of the businesses within its Kantar research division, has bought Mash…
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Ad Tech
Accenture’s big move for tech wizard Mackevision puts holding companies in the shade
A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues…
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Agencies
Blackett becomes first WPP UK boss, Theakstone moves to bigger role at GroupM
WPP has finally decided on its first country manager for the UK and it’s to be Karen Blackett, chairwoman of…
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Advertisers
WPP faces nil return from Weinstein fire sale
WPP looks set to end its role as an investor in Harvey Weinstein’s The Weinstein Company with nothing as the…
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Agencies
High pay witch hunt is a client issue for WPP and Sorrell
I see that the UK government, via a body called the Investment Association, has gone ahead with its threat to…
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Agencies
MediaCom continues winning streak with Uber
Uber is set to appoint WPP’s MediaCom is its new media agency according to a report in Ad Age. The…
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Advertisers
Bain Capital seals ADK victory
Bain Capital has won its bid for Japan’s third largest agency ADK, which it was always going to do once…
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