Tag Archives: WPP

Now WPP merges Grey into digital network AKQA

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...

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Grey wins Carlsberg international role

WPP’s Grey has won a role as Carlsberg’s “global advertising partner” although the Danish brewer says it will continue to work with local agencies too – good news for the UK’s Fold7 presumably, among others. Grey has handled Carlsberg’s Tuborg ...

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Mega reviews may remind WPP’s Read of bad old 2016

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

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WPP adds to big Whirlpool with kiwi fruit king Zespri

WPP’s Mark Read said he had a $4bn billing pipeline of new business recently and details are coming thick and fast from WPP HQ. On top of a big Whirlpool win in EMEA WPP has now landed Zespri International, which ...

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