WPP
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Cindy Rose from Microsoft takes over as new WPP CEO
It’s all happening at WPP this week: yesterday an unexpected profit warning, today a new CEO – Cindy Rose from…
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WPP hammered as disastrous trading update sets scene for incoming boss
The wheels are well and truly coming off at WPP – CEO Mark Read is stepping down at the end…
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Agencies
Frohlich moves into WPP PR hot seat
There must have been times over the past few years when Chris Wade (below), WPP’s top PR, felt he should…
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Should agencies sign up for a fossil fuels ad ban?
Should agencies be calling for ad bans? It does rather look like shooting yourself in the foot. A petition with…
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Media agency pioneer Dominic Proctor dies
Dominc Proctor, one-time president of WPP’s GroupM and a man who served in the front line as media agencies took…
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WPP triumphs as Cannes Creative Company of the Year
WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as…
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What WPP needs from its next CEO
How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start,…
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Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down,…
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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR…
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