WPP
-
News
Engine unveils its three new pillars – but is this wise?
Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid…
Read More » -
Advertisers
US Army $4bn ad review heading for court again as WPP contests DDB win
WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year…
Read More » -
Agencies
Ellis leaves Wunderman Thompson, more top level departures are surely on the cards
Wunderman UK ECD Abi Ellis (left) has resigned from the agency after a disciplinary investigation. The investigation, first reported by…
Read More » -
Advertisers
Everybody’s looking for the agency of the future in 2019 – but are they looking in the right place?
Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that…
Read More » -
Advertisers
WPP wins Newell with horizontal-sounding group offer
WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it…
Read More » -
Advertisers
Carnival cruises into WPP’s Wunderman
Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise…
Read More » -
Advertisers
George Parker: what good is a new name or logo?
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a…
Read More » -
Ad Tech
WPP has lost its magic toolbox so new broom CEO Read has to join the fight for clients
WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the…
Read More » -
Ad Tech
WPP’s Read outlines process of ‘radical evolution’
WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,”…
Read More »