WPP
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Advertisers
George Parker: what good is a new name or logo?
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a…
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Ad Tech
WPP has lost its magic toolbox so new broom CEO Read has to join the fight for clients
WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the…
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Ad Tech
WPP’s Read outlines process of ‘radical evolution’
WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,”…
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Advertisers
A big week in adland: Brexit (inevitably), Read’s vision for WPP and MAA picks its Agencies of the Year
It’s arguably the biggest week of the year for the ad business (and many others of course) with a crucial…
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Advertisers
Was Ridley Scott’s RSA the secret sauce in WPP’s VW win?
Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s…
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Advertisers
The changing nature of big pitches: Playstation and VW
It’s disruption all over the place these days with big clients now re-modelling the way they deal with their agencies…
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Advertisers
Who’s to blame for demise of famous creative agencies?
We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not…
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Advertisers
Will WPP’s next shotgun marriage be Ogilvy and Grey?
So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below)…
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Advertisers
Grey New York bucks industry trend with raft of ECD hirings
WPP may have imposed a hiring freeze but it doesn’t seem to have affected Grey New York. The WPP-owned agency…
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