WPP
-
Advertisers
Omnicom closes 2023 with decent growth of 4.4%
Omnicom has closed 2023 on a pretty respectable note with organic growth of 4.4% in Q4, 4.3% for the year,…
Read More » -
Advertisers
What’s next for WPP after underwhelming Capital Markets update?
The Sherlock Holmes story Silver Blaze hinges of the “curious case of the dog in the night time” or, in…
Read More » -
Ad Tech
WPP to double down on AI – organic growth still lagging Publicis
It’s WPP’s eagerly-awaited Capital Markets day for investors and analysts today and, if first gleranings are to be believed, it…
Read More » -
Advertisers
WPP merges PR giants BCW and Hill & Knowlton into revamped Burson
Another big WPP merger iis happening: PR giants BCW and Hill & Knowlton are merging under the Burson banner (BCW…
Read More » -
Agencies
Publicis gets retaliation in first with 6.3% growth and transition to “Intelligent System” co.
Publicis has come out punching in 2024, pre-releasing unaudited figures showing 6.3% organic growth in 2023 (full numbers on February…
Read More » -
Advertisers
Wavemaker’s Fajami takes helm of GroupM North America
WPP’s GroupM, for ages the dominant force in agency media buying, appears to have been struggling to find the right…
Read More » -
Advertisers
WPP’s share travails are a pressing problem for CEO Read
WPPis hosting what it calls an in-person Capital Markets Day in London for institutional investors and analysts on January 30…
Read More » -
Advertisers
MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
Read More » -
Advertisers
WPP’s VML lands Krispy Kreme as it prepares for 2024 big challenge
WPP’s new enlarged VML, it now also includes Wunderman Thompson as well as the residue of Y&R, is off the…
Read More »