A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking into this thorny issue and tops it seems is that mysterious quality ‘purpose.’ The top three such desirable companies in ...
Read More »WFA says client/agency briefing is getting (a bit) better
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...
Read More »WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...
Read More »Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more ...
Read More »WFA chooses Barclays’ David Wheldon as new president
The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He takes over from Martin Riley, former CMO of Pernod Ricard. Wheldon (left), who has worked in senior roles at Coca-Cola ...
Read More »Tom Denford: pay agencies more for better performance
Advertisers that want the best agency talent on their accounts and the most motivated team need to be bold. In a recession agencies may have been happy just to have your business but as the economy improves they’ll want a ...
Read More »New WFA agency remuneration research shows slow take-up of performance-related pay
The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are still planning to) with nearly half sticking to time-based remuneration. Procurement departments are taking over from marketers as the arbiters ...
Read More »Food research claims big reduction in ads to children
Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable products to children via television advertising. Some opponents would ban such companies advertising in programmes aimed at children under 12 ...
Read More »WFA lines up Hegarty, top clients and Google to headline 2014 Global Marketer Week in Sydney
Could the Cannes International Festival of Creativity have a rival next year? On the face of it the World Federation of Advertisers (WFA) Global Marketer Conference doesn’t seem a challenger to the annual awards and pink wine fest in the ...
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