Tag Archives: world federation of advertisers

WFA says client/agency briefing is getting (a bit) better

The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of its national peer groups) has been researching the vexed matter of agency briefing, in particular for “integrated accounts.” It concludes ...

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WFA: independents step up programmatic challenge to agency trading desks

Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...

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Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern

New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more ...

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WFA chooses Barclays’ David Wheldon as new president

The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He takes over from Martin Riley, former CMO of Pernod Ricard. Wheldon (left), who has worked in senior roles at Coca-Cola ...

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Tom Denford: pay agencies more for better performance

Advertisers that want the best agency talent on their accounts and the most motivated team need to be bold. In a recession agencies may have been happy just to have your business but as the economy improves they’ll want a ...

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Food research claims big reduction in ads to children

Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable products to children via television advertising. Some opponents would ban such companies advertising in programmes aimed at children under 12 ...

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WFA says advertisers are not waving but drowning in data – and mobile is going to make it far worse

New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities ...

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