world federation of advertisers
-
Advertisers
What do marketers really want from their jobs?
A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking…
Read More » -
Advertisers
WFA says client/agency briefing is getting (a bit) better
The World Federation of Advertisers (WFA), which struggles manfully to bridge the gap between advertisers and agencies (unlike some of…
Read More » -
Ad Tech
WFA: independents step up programmatic challenge to agency trading desks
Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly…
Read More » -
Ad Tech
Advertisers are signing up for ‘big data’ says new WFA report – but privacy issues are a growing concern
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction…
Read More » -
Advertisers
WFA chooses Barclays’ David Wheldon as new president
The World Federation of Advertisers (WFA) has appointed advertising and marketing industry veteran David Wheldon as its new president. He…
Read More » -
Advertisers
Tom Denford: pay agencies more for better performance
Advertisers that want the best agency talent on their accounts and the most motivated team need to be bold. In…
Read More » -
Advertisers
New WFA agency remuneration research shows slow take-up of performance-related pay
The world’s biggest advertisers have been slow to introduce performance-related pay for agencies (although over a third say they are…
Read More » -
Advertisers
Food research claims big reduction in ads to children
Food manufacturers, retailers and fast food outfits have been under the cosh for years now (decades actually) for flogging unsuitable…
Read More » -
Advertisers
WFA lines up Hegarty, top clients and Google to headline 2014 Global Marketer Week in Sydney
Could the Cannes International Festival of Creativity have a rival next year? On the face of it the World Federation…
Read More »