Tag Archives: wcrs

Engine owner Lake Capital is reportedly trying to sell the mini-marcoms business, including Engine Creative, formerly WCRS, for £100m through Lazards – a quarter of its original mooted sale price a few years ago. Lake Capital, a big Silicon Valley ...

I see that Robin Wight is stepping down from his role at what’s now Engine after 40 years. Also that, and there’s a link, Carat founder Gilbert Gross has died at 87. It’s no sruprise that Wight (below) is departing ...

While there’s much hand-wringing in UK adland over the demise of WCRS (and fears over whatever grisly fate WPP CEO Mark Read has in store for his creative networks) hope springs eternal among creatives. In particular the hope that they ...

London agency WCRS is having its best year for decades but, it emerges, owner Engine is planning to consign it to history in another one of those mystifying agency shake-ups aimed at persuading clients they’re getting more from less. Engine, ...

WCRS is having an outstanding year – business wins, good work – and here’s another winner for Women’s Aid, this time focussing on the 160,000 children mistreated each year by one or more parents. Digital Cinema Media has donated the ...

Didn’t know we still had Royal Marines Commandos but we do it seems and they star in WCRS’ latest recruitment campaign for the Royal Navy. And here they are heading determinedly into Apocalypse Now territory. Think I’ll pass (probably not ...

London agency WCRS has had a strong first half of 2018 and it’s back with another confident effort, this time for motor insurer Green Flag telling us why it “loves” its bigger rival the AA. It’s the second part of ...

Engine Group’s WCRS has won one of the most hotly contested pitches in the UK so far this year, landing price comparison site MoneySupermarket.com against tough competition Abbott Mead Vickers BBDO, Saatchi & Saatchi and Wieden & Kennedy. MoneySupermarket surprised ...

If you want a proper ad search out an advertiser with a big budget – in this case Sky, the UK’s biggest – and an agency that has a deft touch in these matters. As WCRS does, notably instanced in ...