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Advertisers
Another identity change for much-travelled Engine – now it’s House 337
What’s in an agency name? Next 15 has rebranded Engine Creative as House 337 following the merger with its ODD…
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Advertisers
All change in London adland: Billy Faithfull leaves Engine, Ben Bilboul departs Karmarama
Must be the Great Resignation. Engine Creative (formerly WCRS) stalwart Billy Faithfull (below) is to leave the agency after 15…
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Ad Tech
Peter Scott returns to the fray as boss of ad tech start-up Playcart
Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of…
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Advertisers
Engine puts itself up for sale (again) – will the ghost of WCRS finally find a home?
Engine owner Lake Capital is reportedly trying to sell the mini-marcoms business, including Engine Creative, formerly WCRS, for £100m through…
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Advertisers
WCRS founder Wight to step down from Engine, media pioneer Gilbert Gross dies
I see that Robin Wight is stepping down from his role at what’s now Engine after 40 years. Also that,…
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News
Untold Studios and Artefact launch new-style UK agencies
While there’s much hand-wringing in UK adland over the demise of WCRS (and fears over whatever grisly fate WPP CEO…
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Advertisers
Now Engine joins the rush to scrap agency brands
London agency WCRS is having its best year for decades but, it emerges, owner Engine is planning to consign it…
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Advertisers
WCRS wins for Women’s Aid with clever use of cinema
WCRS is having an outstanding year – business wins, good work – and here’s another winner for Women’s Aid, this…
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Advertisers
WCRS goes gritty in new Royal Marines campaign
Didn’t know we still had Royal Marines Commandos but we do it seems and they star in WCRS’ latest recruitment…
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